Prime is a Wood shop and it is is a special place. It's the factory Steve Rocco and Rodney Mullen used when perfecting the shapes that helped define World Industries. It soon became the factory producing boards for a lot of other companies like Blind, Plan B, 101, Birdhouse and more. Today after a change in management Prime are even more dedicated to making the best skateboards with their skater owned and operated company. We have been stocking their limited edition boards which pay homage to holy grail boards from back in the day using the original shapes and presses which made the originals.