Santa Cruz have been making skateboards and supporting skateboarders for the longest time, from Duane Peters and Steve Olson onwards. This company is a huge part of our history. Anyone who grew up in the 80's will have Santa Cruz graphics and videos lodged firmly in their brain. Jim Phillips created some of the most memorable graphics of all time for Santa Cruz from the screaming hand to the Roskopp face which look as good today as they did then. Read an interview with Santa Cruz lifer Eric Dressen about visiting Southbank in 1987.