Hélas are the chief proponents of essential French rude boy equipment. Hélas began as a cap company with only a few different styles on offer, championing the 5 panel as their main canvas. We became a stockist when the company was in it's infancy . It has been great watching what Lucas Puig began on a small scale grow into a full blown clothing company supporting an amazing team. With firm roots in Toulouse each capsule is unapologetically European and we are backing Hélas to the full.