Nick Mason adopted the mantra 'Always Do What You Should Do' when he embarked on his journey to establish a clothing brand in New Zealand many years ago. Inspired by his deep-rooted love for skateboarding and surfing, this passion project has steadily flourished and evolved. The Lanyard Cases he produced early on were quickly embraced by the London skateboarding community. From stocking those at the beginning it has now become a force of nature our customers eagerly anticipate. We’re hyped to welcome Always decks to the board wall.