Keith Hufnagel has been immersed in skateboarding since the 80's. His contribution has been powerful with parts in videos like Penal Code 100A and Non-Fiction through to the more recent Skate More. He grew up in New York but moved to SF in 1992. Twenty years later he opened the first HUF store in the Tenderloin. HUF gradually began creating their own apparel and that mission grew. They are now an amazing footwear brand and our best selling clothing company.