Emerica started life in 1996. The company began with a full team of talent. Andrew Reynolds joined the Emerica team in 1997 and is still a huge part of it as is Ed Templeton. Their focus has always been 100% skateboarding and we are proud to have been stocking shoes from them since the beginning. In 2010 we welcomed Emerica and Altamont to open a concept store in our Neal's Yard basement.