Polar is the brain child of Pontus Alv. Pontus is a seasoned professional skateboarder but much more than that. He has spent his life mastering different skateboarding related skills , creating amazing videos like "The Strongest Of The Strange and "In Search Of The Miraculous". These cemented his following. Starting a company was an obvious progression and he has given it his all. It started in 2011 and the operation is run from Malmö. Polar is one of our best selling brands, the team, graphics, products and output are always on point and the video we are expecting is going to be off the chain.