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    Etnies involvement in skateboarding dates as far back as 1986 when Slam first opened. Former freestyle champion Pierre-André Senizergues' vision to make shoes suitable for skateboarding took him to Korea. After a demo in their factory what follows is a long story of innovation. He began work for Etnies, designed the shoes which made the company popular and the rest is history. He founded and launched éS and Emerica and still oversees all three brands.